Privacy Policy

Last updated: 29 May 2026

This Privacy Policy for the Generali Run The Sun – Ascona-Locarno Marathon (“we”, “us” or “our”) explains how and why we collect, store, use, share and otherwise process (“process”) your personal data when you use our services (“Services”), in particular when you:

• visit our website at https://generalirunthesun.com or any other website that refers to this Privacy Policy;
• use the Generali Run The Sun – Ascona-Locarno Marathon. The Generali Run The Sun – Ascona-Locarno Marathon is a running event held in the Ascona-Locarno region of Switzerland. The event includes various race formats, such as a marathon, half marathon, 10 km race, 5 km race and children’s races. Through the website, users can access event information, register for races, subscribe to the newsletter, contact the organisers and make use of other services related to participation in and organisation of the event;
• contact us in any other way, including in connection with marketing activities or events.

Questions or concerns?

Reading this Privacy Policy will help you better understand your data protection rights and the choices available to you. We are responsible for decisions regarding the processing of your personal data. If you do not agree with our policies and procedures, please do not use our Services. If you have any questions or concerns, please contact us at:info@runthesun.ch.

Summary of key points

This summary contains the key information from our Privacy Policy. Further details on each topic can be found in the relevant sections or via the table of contents below.

Table of contents

1. What information do we collect?
2. How do we process your information?
3. What legal bases do we rely on to process your personal data?
4. When and with whom do we share your personal data?
5. Do we use cookies and other tracking technologies?
6. How long do we keep your data?
7. How do we protect your data?
8. What data protection rights do you have?
9. Settings for “Do Not Track” features
10. Do residents of the United States have specific privacy rights?
11. Do we update this Privacy Policy?
12. How can you contact us regarding this Privacy Policy?
13. How can you review, update or request deletion of the data we collect?

1. What information do we collect?

Personal information you provide to us.

In short: We collect the personal information that you voluntarily provide to us.

We collect personal information that you voluntarily provide when you request information about us or our Services, participate in activities related to our Services, or otherwise contact us.

Personal information provided by you

The personal information we collect depends on the context of your interactions with us and our Services, your choices, and the products and features you use. The personal information we collect may include:

• Name
• Phone numbers
• Email addresses
• Postal addresses
• Usernames
• Passwords
• Communication preferences

Sensitive personal information

We do not process sensitive personal information.

All personal information you provide to us must be accurate, complete and up to date. You are required to inform us of any changes to such information.

Information collected automatically

In short: Certain information, such as your IP address and browser and device characteristics, is collected automatically when you use our Services.

When you visit, use or browse our Services, we automatically collect certain information. This information generally does not directly identify you (such as your name or contact details), but may include technical and usage data such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, country, location, and information about how and when you use our Services. This information is primarily needed to ensure the security and proper functioning of our Services, as well as for internal analytics and reporting purposes.

Like many businesses, we also use cookies and similar technologies to collect data. Further information can be found in our Cookie Policy.

The information collected automatically includes in particular:

Log and usage data

Log and usage data consists of service-related, diagnostic, usage and performance information that our servers automatically collect when you access or use our Services. This information is stored in log files. Depending on your interactions with our Services, this data may include your IP address, device information, browser type and settings, as well as information about your activities within the Services (such as the date and time of use, pages and files viewed, searches performed and other actions). It may also include device event data such as system activity, error reports (“Crash Dumps”) and hardware settings.

Device data

We collect information about the devices you use to access our Services, such as your computer, mobile phone, tablet or other devices. Depending on the device used, this data may include the IP address (or proxy server address), device and application identifiers, location data, browser type, hardware model, Internet service provider or mobile network provider, operating system and system configuration information.

Location data

We may collect data relating to the location of your device. This data may be more or less precise depending on the type of device and its settings. For example, we may use GPS or other technologies to collect geolocation data indicating the current location of your device (for example based on your IP address). You can prevent the collection of this data by refusing permission or disabling the location settings on your device. Please note, however, that some features of our Services may no longer be available.

Information obtained from other sources

In short: We may obtain, to a limited extent, data from public databases, marketing partners and other external sources.

To improve our marketing activities, our Services and keep our records up to date, we may collect information about you from other sources. These sources include public databases, joint marketing partners, partnership programmes, data providers and other third parties. This information may include postal addresses, professional titles, email addresses, telephone numbers, data relating to interests or behaviour, IP addresses, social media profiles, social media URLs and customised profiles. This data is used in particular for targeted advertising and the promotion of our events.

2. How do we process your information?

In short: We process your data to provide, improve and manage our Services, communicate with you, ensure security, prevent fraud and comply with legal obligations. With your consent, we may also process your data for additional purposes.

We process your personal data for various purposes depending on how you interact with our Services. These include in particular:

Providing and delivering our Services: We process your data to make the requested services available to you.

User support: We use your data to respond to your requests and resolve any issues relating to our Services.

Sending administrative information: We may use your data to inform you about our Services, changes to our terms or policies, and similar communications.

Order processing and administration: We process your data to manage orders, payments, refunds and other transactions related to our Services.

Collecting feedback: We may use your data to gather feedback and contact you regarding your use of our Services.

Protecting our Services: We process data as part of our efforts to ensure the security of our Services, including monitoring and fraud prevention.

Analysing usage trends: We analyse information about the use of our Services in order to continuously improve their functionality and user-friendliness.

Marketing activities: We process data to better understand which marketing and communication activities are most relevant to our users and customers.

Protection of vital interests: In certain cases, we may process personal data to protect the vital interests of an individual or to Prevent harm.

3. On what legal bases do we rely when processing your personal data?

In short: We only process your personal data when necessary and when we have a valid legal basis under applicable law, such as your consent, compliance with legal obligations, performance of a contract, protection of your rights or pursuit of our legitimate interests.

If you are located in the European Economic Area (EEA) or the United Kingdom

The General Data Protection Regulation (GDPR) and the UK GDPR require us to explain the legal bases on which we rely when processing your personal data. In particular, we may rely on the following legal bases:

Consent

We may process your personal data if you have given us your consent to use your data for a specific purpose. You may withdraw your consent at any time.

Contract performance

We may process your personal data where this is necessary to fulfil our contractual obligations towards you or to take steps at your request prior to entering into a contract.

Legitimate interests

We may process your personal data where this is necessary for the purposes of our legitimate interests, provided that such interests do not override your fundamental rights and freedoms. For example, we may process personal data to:

• analyse how our Services are used in order to improve and further develop them;
• support our marketing activities;
• identify problems and prevent fraudulent activities;
• better understand how users interact with our Services in order to improve user experience.

Legal obligations

We may process your personal data where this is necessary to comply with legal obligations, for example to cooperate with public authorities, exercise or defend legal claims, or disclose information in the context of judicial proceedings.

Vital interests

We may process your personal data where this is necessary to protect your vital interests or the vital interests of another person, for example in situations involving a risk to a person's safety.

If you are located in Canada

We may process your personal data if you have provided us with your explicit consent for a specific purpose, or where your consent may be considered implied under applicable law. You may withdraw your consent at any time.

In certain exceptional circumstances, applicable law may permit us to process personal data without your consent, for example:

• where the collection is clearly in an individual’s interest and consent cannot be obtained in a timely manner;
• to investigate, detect or prevent fraud;
• in connection with business transactions, provided the legal requirements are met;
• where the information is contained in a witness statement and is required to assess, process or settle an insurance claim;
• to identify injured, ill or deceased persons and contact their next of kin;
• where there are reasonable grounds to believe that an individual has been, is, or may become the victim of financial abuse;
• where obtaining consent would compromise the availability or accuracy of the information and the collection is necessary to investigate a breach of contract or a violation of the law;
• where disclosure is required pursuant to a subpoena, court order or similar legal process;
• where the information was produced in the course of professional or business activities and the processing is consistent with the original purpose for which it was collected;
• where the collection is solely for journalistic, artistic or literary purposes;
• where the information is publicly available and its collection is authorised by law.

We may also disclose anonymised or de-identified information for approved research or statistical projects, provided appropriate confidentiality and ethical standards are maintained.

4. When and with whom do we share your personal data?

In short: We may share personal data in the situations described in this section and/or with the third parties listed below.

We may in particular share your personal data in the following circumstances:

Business transfers

We may transfer or disclose your personal data, in whole or in part, to another company in connection with a merger, sale of assets, financing, acquisition, or during negotiations relating to such transactions.

5. Do we use cookies and other tracking technologies?

In short: yes, we may use cookies and similar technologies to collect and store information.

We use cookies and comparable technologies, such as web beacons or pixels, to collect information when you interact with our Services. Some of these technologies help us ensure the security of our Services, fix errors, store user preferences, and provide essential website functionality.

We also allow selected third parties and service providers to use tracking technologies for analytics and marketing purposes. These technologies may be used to manage and display advertisements, tailor content to your interests, or evaluate the effectiveness of marketing activities. The relevant third parties may use these technologies to show you advertisements or services that may be relevant to you on our website or on other websites.

To the extent that such tracking technologies are considered a “sale” or “sharing” of personal data under applicable U.S. privacy laws, you may object to such processing in accordance with the applicable legal provisions.

Google Analytics

We may share information with Google Analytics to analyse and evaluate the use of our Services. If you wish to prevent Google Analytics from collecting your data, you can install the browser add-on available at the following link:

https://tools.google.com/dlpage/gaoptout

Further information about Google’s data protection practices can be found in Google’s Privacy Policy.

6. How long do we keep your data?

In short: We keep your personal data for as long as necessary to fulfil the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

We retain personal data only for as long as necessary to achieve the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law, for example for tax, accounting or other legal obligations.

We retain your personal data for as long as necessary to fulfil the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes and enforce our agreements.

Once there is no longer a legitimate business need to process your personal data, we will either delete or anonymise it. If this is not possible (for example because the data is stored in backup archives), we will securely store the data and restrict any further processing until deletion becomes possible.

7. How do we protect your data?

In short: We protect your personal data through appropriate technical and organisational security measures.

We have implemented appropriate technical and organisational measures designed to protect the security of the personal data we process. However, no electronic transmission over the Internet and no data storage technology can guarantee absolute security. Therefore, we cannot guarantee that hackers, cybercriminals or other unauthorised third parties will not be able to circumvent our security measures and improperly access, collect, steal or modify your data.

Although we make every effort to protect your personal data, the transmission of data to and from our Services is at your own risk. You should only access and use our Services within a secure environment.

8. What rights do you have?

In short: Depending on your country or region of residence – including the European Economic Area (EEA), the United Kingdom, Switzerland or Canada – you may have rights that give you greater control over your personal data. You may review, amend or request deletion of your account at any time.

In some jurisdictions (such as the EEA, the United Kingdom, Switzerland and Canada), applicable data protection laws grant you certain rights. In particular, you may:

• request access to the personal data we hold about you and obtain
• request the correction or deletion of your personal data;
• request the restriction of the processing of your personal data;
• where applicable, exercise your right to data portability;
• not be subject to decisions based solely on automated processing.

If a decision is made solely by automated means and produces legal effects or similarly significant effects concerning you, we will inform you of this, explain the key factors involved and provide you with the opportunity to request human intervention. Under certain circumstances, you also have the right to object to the processing of your personal data. You may submit such requests using the contact details provided in the section HOW CAN YOU CONTACT US ABOUT THIS PRIVACY POLICY?.

We will review and respond to all requests in accordance with applicable data protection laws.

If you are located in the EEA or the United Kingdom and believe that your personal data is being processed unlawfully, you have the right to lodge a complaint with the competent data protection authority.

If you are located in Switzerland, you may contact the Federal Data Protection and Information Commissioner (FDPIC).

Withdrawal of your consent

Where we process your personal data on the basis of your consent, you have the right to withdraw that consent at any time. You may exercise this right by using the contact details provided in the section HOW CAN YOU CONTACT US ABOUT THIS PRIVACY POLICY?.

Please note that withdrawing your consent does not affect the lawfulness of processing carried out before the withdrawal and, where permitted by law, does not affect processing based on legal grounds other than consent.

Opting out of marketing and promotional communications

You may unsubscribe from our marketing and promotional communications at any time by clicking the unsubscribe link included in our emails or by contacting us using the contact details provided in this Privacy Policy. You will then be removed from our marketing distribution lists.

However, we may still send you service-related communications that are necessary for the provision of our Services, such as account administration messages or responses to your enquiries.

Cookies and similar technologies

Most web browsers accept cookies by default. However, you can usually configure your browser to remove or reject cookies. Please note that doing so may affect certain features or services of our website. Further information can be found in our Cookie Policy.

If you have any questions or comments regarding your data protection rights, you may contact us at info@runthesun.ch.

9. Settings for “Do Not Track” features

Most web browsers and some mobile operating systems and applications include a “Do Not Track” (“DNT”) feature that allows users to indicate that they do not wish their online activities to be monitored or recorded.

At present, there is no uniform technical standard for recognising and implementing DNT signals. For this reason, we currently do not respond to DNT signals or other automated mechanisms indicating a user's preference not to be tracked online.

Under California law, we are required to disclose how we respond to “Do Not Track” (DNT) signals. As there is currently no recognised legal or technical standard for the implementation of such signals, we do not currently respond to them.

10. Do residents of the United States have specific privacy rights?

In short: If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, Nevada, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah or Virginia, you may have specific rights regarding your personal data. These include the right to access, correct, delete and obtain a copy of your personal data, as well as the right to withdraw previously given consent. These rights may be subject to limitations under applicable law.

Categories of personal data

The table below shows the categories of personal data that we have collected during the past twelve (12) months. The examples are provided for illustrative purposes only and do not constitute a complete list of the data actually processed. A full overview can be found in the section “WHAT INFORMATION DO WE COLLECT?”.

Category	Collected
Identification data	No
Personal data under California consumer protection law	No
Legally protected characteristics	No
Commercial information	No
Biometric data	No
Internet and usage data	No
Geolocation data	No
Audio, video and similar data	No
Professional information	No
Education data	No
Profiles derived from other data	No
Sensitive personal information	No

We may also collect additional personal data when you interact with us in person, online, by telephone or by mail, for example:

• in connection with customer service enquiries;
• when participating in surveys or competitions;
• in relation to the provision of our Services.

Disclosure of personal data

We may disclose personal data to service providers under written agreements. Further information can be found in the section “WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL DATA?”.

We may use personal data for internal business purposes, such as research, development and improving our Services. This is not considered a sale of personal data.

During the past twelve months, we have not sold or disclosed personal data to third parties for business or commercial purposes, and we do not intend to do so in the future.

11. Do we update this Privacy Policy?

In short: yes. We update this Privacy Policy when necessary to comply with applicable legal requirements.

We may update this Privacy Policy from time to time. The most current version can be identified by the “Last Updated” date shown at the beginning of this document. If we make material changes, we may notify you through a prominent notice on our website or by direct communication. We encourage you to review this Privacy Policy regularly.

12. How can you contact us about this Privacy Policy?

If you have any questions or comments regarding this Privacy Policy, you may contact us at: info@runthesun.ch

Generali Run The Sun
Via F. Ballerini 13b
CH-6600 Locarno

info@runthesun.ch

13. How can you review, update or request deletion of the data we collect?

Depending on the laws applicable in your country of residence or U.S. state, you may have the right to request access to the personal data we hold about you, obtain information about how it is processed, correct inaccurate data, or request the deletion of your personal data. In certain circumstances, you may also withdraw consent previously given.

To exercise these rights, you may submit a request for access, correction or deletion of your personal data. We will review and process your request in accordance with applicable data protection laws.

This Privacy Policy was created using the Privacy Policy Generator by Termly.